Case Histories

Power Products Market has become the “Go To” resource when an organization needs proprietary information on market segments in powersports, agriculture, construction and marine. Whether it’s competitive market intelligence or the market potential of a new segment, or a market forecast, companies turn to Power Products Marketing for detailed research and precise analysis and forecasting.

An Established Auto Maker

Can a major auto manufacturer with experience building off-road vehicles develop, produce and sell a new all terrain vehicle (ATV) through powersports dealers or auto dealers in the U.S., given the crowded marketplace? Research by PPM concluded that there was no demand for the type of vehicle envisioned by this company, adding that its off-road experience probably would not provide a significant competitive edge for the company in this market.

A Start Up Company

Is there a market among U.S consumers for a marine vehicle that can be driven on land? Would commercial and governmental units purchase such a vehicle in sufficient numbers to make this European-developed product profitable? PPM analyzed competing products being sold by powersports dealers and asked them for their estimates on the number of units they could sell at various price points. Representatives of commercial and government units also were surveyed to determine potential sales from these segments. The bottom line: PPM recommended that insufficient markets existed for this product in the United States.

A Start-Up Company

Can a unique three-wheel vehicle using proven European engineering be sold at a profit through U.S. powersports dealers? And if so, what type of arrangements would have to be made between the manufacturer and the dealer to make such a deal a long-term success for both parties? PPM researched similar new vehicle launches, talked with dealers, worked with vendors to help arrange sourcing opportunities and provided recommendations on ways that this product launch could be conducted successfully.

A Major OEM

What is the market potential for motorcycles, ATVs and scooters in North America over the next six years? That’s the question raised by a major OEM and posed to Power Products Marketing. The resulting PPM staff report analyzed the potential impact of climbing gas prices (including the possible effect of speculators on oil prices vs. actual worldwide supply and demand considerations), the slumping U.S. housing market, and the growing influence of Chinese equipment manufacturers.

Consumer Surveys/Focus Group

Power Products marketing conducted a series of consumer focus groups as part of a project to evaluate consumer feelings about the performance of their specific powersports equipment, two leading makes in a well-defined product category. The research also included mail surveys of owners of these machines. The resulting reports, one for each machine, analyzed consumer preferences and the pros and cons they saw for each machine.