Databases
Power Products Marketing maintains a number of unique, industry-leading databases that track retail sales of specific product segments by make and model. The databases, updated annually, often track data going back 10 years. These functional databases are produced by interviewing company employees, component suppliers and dealers and other industry sources, by analyzing government data and by reviewing key contract data sources. A complete list of databases is available at (Steve: Place link here.).
Market Segment Reports
Many databases produced by Power Products Marketing include detailed companion reports that explain and analyze the latest data developed within the databases.
Dealer Surveys
Power Products Marketing is a leader in developing and implementing telephone surveys of key dealers. Strong relationships have been developed with key dealers in important industry segments that deliver unique data unavailable anywhere else. Survey questionnaires are developed in consultation with our clients and complete survey results are provided in written reports and multi-functional, easy-to-use spreadsheets.
Focus Groups
Projects composed of a series of focus groups with targeted participants across the country are regularly conducted by Power Products Marketing. The consumer focus groups are used to determine owner satisfaction with specific products and to determine the reaction of target consumer groups to proposed new products and designs. Customers are offered audio and video records of the sessions as well as written reports.
Mail/Phone Surveys
Power Product Marketing’s researchers can quickly develop, produce and report the results of telephone and mail surveys. We regularly survey dealers and target consumer groups to determine retail sales, consumer satisfaction and future activities.
Market Intelligence Reports
The Power Products Marketing team of experienced analysts regularly develops market intelligence reports for its clients. These reports range from unpublished corporate personnel information to details on confidential new product introductions to analysis of specific market segments targeted by our clients.
Forecasting
